Our Story

Lippy by Julie M began in Canberra with one belief our founder, Julie, has held her whole life: a lady is never completely dressed until she’s applied her Lippy.

Julie has always loved lipstick — not simply for the colour, but for what it does for a woman. That small ritual at the mirror can change the shape of an entire day. A touch of lipstick lifts the mood, squares the shoulders, and finishes every look with quiet confidence. It’s the final word in getting dressed — and often the first act of self-love in a busy day.

That belief became a brand. Julie set out to build an Australian-owned collection of lip essentials worthy of that daily ritual — shades that flatter, formulas that genuinely care for your lips, and products that make you feel completely, beautifully dressed.

At Lippy by Julie M, we believe that true beauty radiates from confidence—and confidence begins with the perfect lip. Our curated collection is crafted to inspire self-expression, refine your everyday look, and infuse a touch of effortless glamour into your routine.

From precision-engineered lip liners and luxurious velvety lipsticks to nourishing balms, luminous glosses, and complete lip kits, each piece embodies exceptional artistry and performance. Every formula is meticulously developed to deliver enduring color, sublime comfort, and the care your lips deserve.

We also offer a selection of elegant beauty accessories, thoughtfully designed to elevate your ritual—making it simple, sophisticated, and undeniably chic.

Our Signature Difference

Uncompromising Quality – High-performing, skin-loving formulations that look exquisite and feel divine.

Inclusive Beauty – Shades and finishes created to complement every mood, style, and skin tone.

Accessible Luxury – Modern glamour made attainable; beauty that empowers confidence from day to night.

At Lippy by Julie M, we are more than a lip brand—we are a community that celebrates individuality, self-love, and the transformative power of a bold lip.

Whether you embrace understated sophistication or a statement of daring allure — your perfect Lippy awaits.